Dow wanted to create an animation to explain its RENUVA™ Mattress Recycling Programme process in a simple but engaging way. The animation needs to explain how millions of old mattresses are discarded and stack up in landfills but the programme is turning these end-of-life mattresses into RENUVA™ polyols for use in new mattresses and other applications.

We used an existing style that we created for Dow and created a script to cover the key points while keeping visuals clear and engaging.

As well as the full animation, we created shorter cuts of the animation for use on social platforms.