HSBC: Diversity and Inclusion
HSBC wanted to create an illustrative animation to talk about diversity and inclusion among its many suppliers and the importance of it to the business.
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The challenge
The HSBC team wanted to get across the importance of having a diverse and inclusive range of suppliers in an animation that would be shared externally. We created a look and feel while keeping within the style guide for the team.
The idea
We created a script with the team and a character style that nodded to the range of different people and businesses that the bank works with. Elements of this design were also used in static assets such as posters and banners used internally.
The result
The animation was used on the HSBC.com website.
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