The team wanted to represent how KPMG sits at the heart of communities. They were after short interviews with different colleagues around the UK as they explained what the new narratives mean to them, and to KPMG.

Filming took place in a variety of locations ranging from the countryside, to city centres, to inside offices. Employees were shown carrying the chair, placing it down or setting up for their interview and the film finished with powerful shots of each interviewee sat on the chair in a different location.

The campaign consisted of multiple edits for different uses and we also supplied the photography assets for internal and external use.