The two construction and project management businesses wanted to convey how a new strategic partnership would benefit clients of both businesses. To do this, they needed a short and simple animation to get across the key points.

We created a script and used the idea of quality being in the DNA of each business to create a visual. Two different towers build and weave together, nodding to the partnership between the two businesses and the idea that their expertise, or DNA, are now working together.

The animation was used across social media and on the company websites with shorter versions created for specific platforms.