The HSBC.com team wanted an infographic to share some of its key facts and figures. While this is something that is created every year; the team wanted it to be visually engaging. It would also need to be translated into seven languages.
The idea
We created an illustrative style that showcased a range of different landscapes to accommodate the facts. This was built in a way to allow enough room for translations. We also turned the infographic into an animation.
The result
The animation and infographic were translated around the world and used across the HSBC site and social platforms.